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Since April ’04, Autocar Middle East has been setting the benchmark in automotive journalism for the region’s readers in the GCC countries & Levant. Autocar readers are people who know, need to know, or want to know about cars. They are discerning, intelligent, literate and opinionated. They understand that the car is not merely an object but an essential part of their lives and lifestyle — as symbols of style and wealth; taste and utility; form and function. Our readers are an upmarket and affluent audience who count real insight and market intelligence as high priorities. They are a discerning audience with high disposable income, sophisticated demand patterns and enviable lifestyles.